Follow this link to view my Prezi presentation on Week 7’s topic: Transmedia.
My opinion on Transmedia is that Hollywood created this idea of telling multiple stories over multiple platforms to appeal to a wider array of audiences. By appealing to more people they are able to significantly increase the income a particular project is making. Instead of only receiving box office revenue, money is brought in by each of the individual platforms that a story is being told across.
Transmedia is ‘the bread winner’ of Hollywood.